What is a connected toy?

A connected toy is a physical toy that comes to life on smartphones, tablets and smart TVs.
Connected toys are fun as regular toys – offline – but with a revolutionary additional type of gameplay: extensive, evolving online content.
The online content fits traditional play patterns and also introduces new and exciting ways for kids to play.
Connected toys evolve - online content can be changed and updated, allowing toys to grow with a child and respond to kids’ changing unique interests.
Connected toys bring toys to life.